YOUNG DESERT
Building Your Own Lane

The mindset and playbook behind turning ideas into identity β€” brand, movement, product, self. No permission needed. No gatekeeper required.
STAY YOUNG Book Cover
Limited First Print
1,000+
Early readers
182
Pages of game
4.9β˜…
Avg rating
πŸ‘€ About the Author
Author portrait
Sergio Gonzalez
Founder of YoungDesert/ Creative Director
I started Young from nothing but an idea and a hoodie run. No investors. No β€œplease share this” emails. Just belief, hunger, and proof.

This book is not theory. It’s the actual formula β€” building a brand, building demand, building respect β€” when nobody knows your name yet.
πŸ“– Inside the book
This is the playbook I wish I had: mindset, branding, execution, and keeping your identity clean while you scale.
πŸ”₯
Identity > Product How to build something people want to represent, not just buy.
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Community First Launches Getting your first 50 true supporters without ads.
πŸ“¦
Drop Strategy How to ship in limited runs so you look premium, not desperate.
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Storytelling Saying β€œthis is who we are” without sounding fake corporate.
πŸ’Έ
Pricing Yourself Charging like a brand, not like a beginner.
🧠
Mental Game Staying focused when nobody believes you yet.

Ready to move different?

START building the thing people talk about when you leave the room.

$29.00
Instant digital download (PDF + ePub)